A family brand, built one honest label at a time.

We're a family, not a lab. The idea for Lime & Son came from the very ordinary problem of trying to keep everyone in one house hydrated — long days at the lake, back-to-back practices, a stomach bug going around, a Texas summer that does not negotiate.

Every option we picked up had the same problem. Either it tasted like medicine, or it was loaded with sugar, or the ingredient panel read like a paint catalog. So we started reading labels obsessively, and then we started building the one we actually wanted to hand our own kids.

Red 40, Blue 1, Yellow 5. They exist for one reason: to make a powder look like fruit. They add nothing to how a drink works and nothing to how it tastes.

Our color comes from real fruit and vegetable concentrate — hibiscus flower, dragon fruit, beet, annatto, carrot, spirulina, lime. That choice costs more and it means our colors are softer and can vary slightly batch to batch. We think that's a feature, not a flaw.

A lot of electrolyte brands chase the biggest sodium number on the shelf. That's a great strategy for a marketing panel and a rough one for a nine-year-old who has to drink it.

We tuned Lime & Son to a balanced, everyday pour — sodium, potassium, magnesium and calcium in amounts that make sense for normal life, sweetened lightly with organic monk fruit, with zero added sugar. It's a drink people finish, which is the only version of hydration that works.

There is no outside investor here and no big beverage group behind us. Our first production run is being funded by pre-orders and by our own family, which is exactly why every pre-order matters so much to us.

It also means we can be honest with you. If a run slips, you hear it from us. If a formula changes, we say so on this site. We would rather grow slower and keep that straight.

Lime & Son is produced in an FDA-registered facility in the United States operating under cGMP requirements, and every lot is screened by an independent third-party lab for heavy metals, microbials and allergens before it ships. FDA registration is not an FDA endorsement or approval of this product.

Lime & Son is a flavored electrolyte drink mix — a dietary supplement, not a medicine. Nothing here is medical advice, and these statements have not been evaluated by the Food and Drug Administration.